President & CEO
Like anyone who starts a new business, I had particular reasons for wanting to do so. In Veracity’s case, I knew I wanted to provide customers with Decision Support service of the highest possible quality, and I also knew I would have to do it myself—I simply couldn’t find any other companies doing exactly what I knew the customer needed.
Before founding Veracity, I had spent many years supporting US Naval Aviation in various analytical and operational capacities. This experience led to my certainty that aviation inventory planning and resource forecasting often missed the mark. Underlying methods for managing aircraft inventory were flawed, and many of the off-the-shelf products supplied by outside contractors were not sufficiently rigorous to address these flaws.
My “aha” moment occurred when I realized how to fill the gap between the Navy’s Master Aviation Plan and the proper way to forecast aircraft availability. My background in modeling and simulation enabled me to design an architecture for a software solution based on proper forecasting techniques, going well beyond the standard linear analysis that naval aviation had relied on.
The success of the Aircraft Inventory Module, as it came to be known, allowed me to make a business out of forecasting and analysis beginning in 2012. I worked independently at first, but soon recruited the brilliant Michael Webb, now a Veracity vice president, to build our first software prototype. One thing I always make clear is that I don’t compromise on the quality of staff I hire. If I know I’m getting the best, Veracity’s customers get the best, too.
Since that first hire, Veracity has grown to a solid core of ~30 technical subject matter experts, any one of whom I would put up against the best minds in Decision Support analytics. They share my passion for accuracy and rigor, and they approach every project with tenacity and intellectual delight.
Today we concentrate on expanding the power and versatility of the Decision Support services we offer. Our forecasting work for military aircraft continues to grow, but we are also applying our expertise to the human resources realm, building innovative recruit-train-deploy management solutions.
Mike Macedonia, Ph.D., is the solution architect and lead systems integrator for the U.S. Navy’s Naval Synchronization Toolset, a decision support tool that has saved the Navy tens of millions of dollars in just 4 years. Before founding Veracity, Mike served as Director of Technology for the National Center for Defense Robotics in Pittsburgh, PA, and for 7 years before that was a Project Manager with the Center for Naval Analyses in Alexandria, VA. He earned a B.S. in chemical engineering from Carnegie Mellon University in 1995 and a Ph.D. in chemical engineering from the University of Notre Dame in 2000. Mike and his family reside in Pittsburgh, PA.